Outlets of Mississippi adds Spirit Halloween, Toys 'R' Us and Clarks

The Outlets of Mississippi is adding three new retailers — Spirit Halloween, Toys “R” Us and Clarks — as part of a broader reinvention of the Pearl shopping center. The leases expand the 343,000-square-foot property’s lineup and are scheduled to open by the end of 2026.

Why it matters: - The Outlets of Mississippi is trying to widen its draw with nationally recognized brands that can boost traffic and extend its appeal beyond traditional outlet shopping. - The additions add seasonal, family and footwear options to the center’s mix, giving shoppers more reasons to visit in one trip. - The moves come as the property continues a broader leasing push that has already brought in Ulta, Southern Marsh and other brands.

What happened: - The Outlets of Mississippi announced leases with Spirit Halloween, Toys “R” Us and Clarks. - The center is in Pearl, Mississippi, and is the state’s largest outlet shopping destination. - Spirit Halloween is already open in Suite 510 with 7,556 square feet next to Five Below. - Toys “R” Us will open in late September in Suite 300 with 4,645 square feet next to the children’s playground and across from The Children’s Place. - Clarks will open in the fourth quarter of 2026 in Suite 230 with 3,000 square feet next to Nike.

The details: - The new stores are expected to join the center by year-end or later in 2026, depending on the brand. - Spirit Halloween is the largest Halloween retailer in North America and will offer costumes, accessories, décor and animatronics. - Toys “R” Us will carry brands including LEGO, Barbie, Hot Wheels, NERF and Paw Patrol. - Clarks was founded in 1825 and has focused on comfort and style for more than 200 years. - The Outlets of Mississippi describes the property as a 343,000-square-foot, open-air center. - A separate property description says the outlet center totals 325,000 square feet and is part of The Connection, a 166-acre mixed-use destination. - The center sits at the intersection of Interstates 55 and 20, about five minutes from Jackson. - The property says it draws visitors from a 200-mile radius, with more than 4.5 million visitors a year. - The center says more than 533,000 people live within a 30-mile radius, with average household income above $56,000. - The property lists up to 65% savings off regular retail prices across its stores. - For more information and upcoming events, visit OutletsofMS.com.

Between the lines: - The retailer mix suggests the center is leaning into brands with broad name recognition and strong consumer nostalgia. - The rollout also signals a push to keep the property fresh as outlet centers compete for traffic with e-commerce and nearby shopping options. - The size discrepancy between the 343,000-square-foot leasing announcement and the 325,000-square-foot property description suggests the center may be using different figures for the outlet footprint versus the broader destination.

What's next: - Toys “R” Us is scheduled to open in late September. - Clarks is slated to open in the fourth quarter of 2026. - The Outlets of Mississippi says more sales and event details will be posted on its website as the leasing program continues.

The bottom line: - The Outlets of Mississippi is using big-name retail additions to strengthen its role as a regional shopping draw and keep the property moving through a broader transformation.