Palmetto Moon opens first Missouri store in Branson

Palmetto Moon will open its first Missouri store on Aug. 29 at Tanger Outlets Branson, marking the retailer’s expansion into its 10th state. The launch includes giveaways, hourly prize drawings and a hiring push as the brand brings its mix of apparel, gifts and collegiate gear to the Ozarks.

Why it matters: - Palmetto Moon’s Branson opening extends the retailer into Missouri and gives the brand a 10th state. - The new store adds another shopping option at Tanger Outlets Branson for locals and visitors in a major tourist market. - Palmetto Moon is also using the launch to recruit part-time and full-time workers for the new location.

What happened: - Palmetto Moon will celebrate the grand opening of its first Missouri store on Saturday, Aug. 29, 2026, with doors opening at 10 a.m. - The store is located at Tanger Outlets Branson, 300 Tanger Boulevard, Suite 109, Branson, Missouri 65616. - The company is inviting the Branson community to attend the opening event.

The details: - The first 200 shoppers who make a qualifying $50 purchase will receive a custom YETI 20 oz. tumbler, while supplies last. - Guests can Spin to Win prizes every 30 minutes during the event. - Hourly grand prize drawings will include items such as a YETI Tundra Haul cooler. - From 3 p.m. to 5 p.m., the celebration will include free sweet treats, additional giveaways and a special in-store activation with Local Boy Outfitters. - Shoppers will be able to find men’s, women’s and kids’ apparel, footwear, drinkware, accessories, gifts and collegiate gear in the new store. - The Branson location carries brands including YETI, Local Boy/Local Girl, FP Movement, Southern Marsh, Simply Southern, Rainbow Sandals and more. - The store also features Palmetto Moon’s 2-for-$30 graphic tees and locally inspired gifts. - Collegiate apparel for the University of Missouri is part of the assortment, giving Mizzou fans a new retail destination. - Palmetto Moon is currently hiring for part-time and full-time positions at the Branson location. - Job applicants can apply here. - Palmetto Moon is sharing event updates, reminders and sneak peeks on its official Facebook Event Page. - The company’s social accounts listed in the release include Instagram, Facebook and TikTok.

Between the lines: - The opening leans on prize giveaways and brand partnerships to create a high-energy launch and draw traffic on day one. - Palmetto Moon is positioning the store for both Branson residents and the steady visitor base that shops the outlet center. - CEO John Thomas said Branson has been on the company’s radar for a long time and described the 10-state expansion as a milestone tied to customer loyalty and regional support. - Palmetto Moon was founded in Charleston, South Carolina, in 2002 and has grown from a single mall kiosk into a retailer with stores across South Carolina, North Carolina, Georgia, Florida, Tennessee, Alabama, Kentucky, Mississippi, Virginia and Missouri. - The brand describes itself as community-first and focused on a mix of regional and national brands.

What's next: - Palmetto Moon will continue promoting the Branson opening through its Facebook Event Page leading up to Aug. 29. - The company will look to staff the store and build traffic around the launch as it settles into its newest market.